I will explain to all of you what I explained her. The overall answer is that brides need much more attention than someone that is going out for the night.
1.) EMAILS- The back and forth sharing of photos and ideas. You are going to want to communicate with your artist quite a bit before the wedding day. Especially if you don't opt for the trial and if you have additional people that you need made up. While we love our jobs, this is still work on our part and we should be compensated.
2.)Supplies-Have you ever gone into a Sephora? If you purchase 3 things out of there, you have paid for a professional makeup application. Makeup is expensive and you guys pay is for the very top of the line! While we do get a small discount, we still need quite a few things just to have you gleaming and glowing on your wedding day.
3.) Time- The main difference between bridal makeup and going out makeup is that it takes longer. There is much more attention to detail for the bride. We put makeup on
the décolletage (neck & shoulders), we make sure that your makeup is ready for professional photos, long wearing and most of the time water resistant.
So back to my bride that wanted to book the general makeup appointment. Her wedding day came and things went off without a hitch! She loved her hair and her makeup and it was time for the veil application (another thing regular makeup appointments don't need). She then realized that there wasn't a comb that came with it, so we decided while she got dressed we would hand stitch one in for her minutes before her wedding.
There is no such thing as a "bridal mark-up". Simply put brides require more, so the rates are higher.
The LAST thing you want to do on your wedding day is pay a low budget makeup artist. If the makeup artist even shows up, I guarantee you, you will hate your poctures.